As you probably know module allows to use custom hooks. This means that as a shop owner you can place contents anywhere you want. Whole creation process is related to 2 things. First one is related to hook creation under module configuration page. There you have to type your new hook name and just hit save. Module will create hook in shop database, and install each necessary functions. Second thing is related to place little code in the theme files - there, where you want to display own custom hooks.
detailed video guide below:
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